CLIENT

Span Alaska Transportation

PROJECT

Animal Campaign

DESCRIPTION

Span Alaska needed an ad campaign that allowed it to stand out in business journals crowded with images of ships, trailers, and warehouses. By using unexpected images of Alaska wildlife, Mad Dog was able to break through the industrial clutter, reinforce Span’s position as a home-grown Alaska company, and enumerate Span’s strengths and capabilities.

AWARDS & PUBLICATIONS

  • Communicator Awards
  • Summit International Creative Awards