M-Alaska Construction


Logo design, stationery package


M-Alaska Construction is a family owned general contractor based in Anchorage. Its core personnel have more than 30 years of experience gained from a broad base of highly technical construction projects throughout the state.

Shortly after launching, M-Alaska approached Mad Dog to create a new logo. They wanted to leverage the “M” (the initial letter of their family name), and liked the idea of referencing mountains. They also suggested using a star element, and adopting a blue-and-gold color scheme.

Mad Dog’s job was to balance each of these symbols while creating a unique and modern mark that could clearly represent M-Alaska without becoming confused with other logos that use an “M” or any of the requested Alaska-themed imagery.