Logo design, stationery package, marketing and collateral materials


InQuisit by Millisecond Software is used by behavioral scientists around the world to create and administer numerous cognitive, social, and neuropsychological test measures on lab PCs or remotely over the web. The clock-face “Q” in the design speaks directly to the time measures produced by the software.

Mad Dog was asked to create Millisecond’s InQuisit Version 5 logo and icon for the latest version of the software, currently rolling out in the 2015 calendar year.

InQuisit has long used a clock-face “Q” in its logos and the element is well known in the behavioral science field. We wanted to update the brand to speak to its maturity and technological newness while maintaining the equity of this visual component. The sans serif font and bold color choice gives the logo a clean, modern, streamlined look that pairs well with the newly updated Millisecond logo.


  • Hermes Creative Awards [Gold]
  • Muse Creative Awards 2016
  • American Graphic Design & Advertising Awards 31
  • Creativity 45 Annual
  • Graphis Logo Design 9 and Letterhead 8