CLIENT

Food Bank of Alaska

PROJECT

Annual Report on Ending Hunger (2015)

DESCRIPTION

Easy to read, digestible tidbits and photos have been a focus of the last few Food Bank of Alaska annual reports. In 2015, Mad Dog continued to incorporate a streamlined approach to presentation that built off of this successful mode. By using this format to relate stories of and solutions to hunger issues that continue to plague many Alaska communities, the main goal has been to impact as many people as possible.

Making the most of a tight production budget, this folded one-sheet self-mailer has become very popular mainly because it doubles as an informational piece and ongoing fundraising campaign.

AWARDS & PUBLICATIONS

  • Hermes Creative Awards
  • American Graphic Design Awards GDUSA Design Annual 2016
  • Graphis Annual Reports 2014–2016