Food Bank of Alaska


A Blueprint to End Hunger (2006)


Since 1979, FBA has been securing donated food for nonprofit agencies to distribute to hungry Alaskans. Their 2006 annual outlined their plan to bring hunger to an end in our state, and Mad Dog used a literal interpretation by making their plans into blueprints. FBA also wanted to be able to add pages tailored to specific audiences to extend the usefulness of the annual as a marketing and fundraising tool, so a utilitarian slide clip was used to bind the pages.


  • ADDY Awards (American Advertising Federation NorthWest)
  • Davey Awards [Gold]
  • American Design Awards
  • Summit International Creative Awards
  • American Graphic Design Awards GDUSA Design Annual 2007
  • Creativity 37 Annual
  • PRINT Regional Design Annual 2007