Alaska State Chamber of Commerce


Logo design and stationery package


The Chamber found their old identity was losing its impact and felt limited by its static layout. Mad Dog created a new logomark that referenced the Alaska state flag in a fresh way and lent a modern edge to the traditionally conservative organization.


  • Business Graphics: 500 Designs that Link Graphic Aesthetic and Business Savvy (2007 – Rockport Publishers)
  • PRINT Magazine Regional Design Annual (2007)
  • Logos 2.0 – 283 Logo Makeovers and the Design Strategy Behind the Projects (2012 - David E. Carter, Bright Books Publishing)
  • LogoLounge 4 (2008 – Bill Gardner, Rockport Publishers)