CLIENT

Alaska State Chamber of Commerce

PROJECT

Logo design and stationery package

DESCRIPTION

The Chamber found their old identity was losing its impact and felt limited by its static layout. Mad Dog created a new logomark that referenced the Alaska state flag in a fresh way and lent a modern edge to the traditionally conservative organization.

AWARDS & PUBLICATIONS

  • Business Graphics: 500 Designs that Link Graphic Aesthetic and Business Savvy (2007 – Rockport Publishers)
  • PRINT Magazine Regional Design Annual (2007)
  • Logos 2.0 – 283 Logo Makeovers and the Design Strategy Behind the Projects (2012 - David E. Carter, Bright Books Publishing)
  • LogoLounge 4 (2008 – Bill Gardner, Rockport Publishers)